Tropical additions seek to improve wellness through the power of plants. When added to drinks and recipes, their plant-based superfood blends improve nutritional health and overall wellbeing whilst adding a splash of colour at meal times.
Tropical Additions engaged with Temple to create a vibrant new brand and packaging which would help them stand out in a crowded well being space. The recipes, which are 100% plant based, contain an aray of vitality boosting ingredients to help consumers make healthier choices at meal times.
The design direction is all about infusing the energy and style of the past into Tropical Additions modern approach to wellness. A vibrant palette and typography that mirrors the psychedelic ’60s, combined with the clean lines and simplicity of the modern day blends the best of the old and the new, all in the name of smoothies and wellbeing.
Project Scope
Branding
Packaging
Illustration
Photography
