We created a simple and timeless brand around the idea of “The Road Less Travelled”. This was inspired by its core customers which are predominantly young, curious, and nomadic by nature.
Taking this idea, we created a range of communications inspired by the classic style and texture of Kover’s products. Utilising tactile materials to create work of substance, evoking a more permanent and resistant quality, much like Kover’s range.
Contributors
Photography: Pia Schiele
